HONESTY

“You have to be honest with people -- brutally honest.  You have to tell them the truth about their performance and you have to tell it to them face-to-face, and you have to tell it to them over and over again.  Sometimes the truth will be painful and sometimes saying it will lead to an uncomfortable confrontation.  So be it.  The only way to change people is to tell them in the clearest possible terms what they're doing wrong.  And if they don't want to listen, they don't belong on the team.” –Bill Parcells